Faculty Awards & Research Interests

Marketing Department Faculty Research Interests

Cem Bahadir: Marketing Strategy and Strategic Brand Management
William O. Bearden: Communications, Consumer Behavior, Consumerism
David K. Crockett: Sociological Aspects of Consumer Behavior; Class, Gender and Racial Inequality in the Marketplace; Consumer, Managerial, and Public Policy Initiatives Designed to Alleviate Inequality
Caglar Irma: Motivation, Consumer Behavior, Consumer Inference-Making, Mind-Body Connection
Satish Jayachandran: Marketing Strategy, Market Orientation, Creativity, Customer Relationship Management
Kartik Kalaignanam: New Product Alliances and Customer Relationship Management
Thomas Kramer: Consumer Behavior, Complex Affective Experiences and Lay Theories
Thomas J. Madden: Branding, Brand Evaluation, and Marketing Metrics
Alokparna (Sonia) Monga: Consumer Behavior, Branding Culture
Ashwani Monga: Consumer Behavior, Judgment and Decision Making, Framing, Time-Related Consumption
Randall L. Rose: Persuasive Communication, Interpersonal Influences on Consumer Behavior, Social Marketing, and Risky Consumer Behavior
Subhash Sharma: Financial Institutions, Banking, Consumer Behavior
Terence A. Shimp: Persuasive Communications, Attitude Theory, Learning Theory

Marketing Department Faculty Awards

Bahadir, Cem - Outstanding Elective Professor Award in the PMBA Program, May 2012
Ashwani Monga - USC Featured Scholar, August 2012
Ashwani Monga - Excellence in Teaching Award (Mortar Board Society), 2012
Tom Kramer - USC Featured Scholar, January 2012
William O. Bearden - Southeast Marketing Symposium Honoree, Outstanding Contributions to Doctoral Education, 2011.
William O. Bearden - Southeastern Conference (SEC) Service Award, June 2010.
William O. Bearden - Outstanding Reviewer Award, Journal of Retailing, 2010.
Courtney Worsham - Excellence in Teaching Award (Mortar Board Society), 2006
Nora Martin - Excellence in Teaching Award (Mortar Board Society), 2006
William O. Bearden - Distinguished Service Award, Journal of Consumer Research, 2006.
Subhash Sharma - University of South Carolina Educational Foundation Research Award for Professional Schools, 2006 
Stacy Wood - Excellence in Teaching Award (Mortar Board Society), 2006
Courtney Worsham - Excellence in Teaching Award (Mortar Board Society), 2006
William O. Bearden - University of South Carolina Trustee Professorship Award, 2005.
William O. Bearden - Outstanding Reveiwer Award, Journal of Advertising, 2005.
Stacy Wood - MSI Young Scholars, 2005
William O. Bearden - Outstanding Reviewer Award, Journal of Retailing, 2005-2006.
William O. Bearden - University of South Carolina Educational Foundation Research Award for Professional Schools, 2004.
William O. Bearden - Lifetime Achievement Award in Behavioral Pricing, 2003.
William O. Bearden (with Bruce Money and Jennifer Nevins), Outstanding Paper Award, AMA Summer Educators Conference, Global Track, 2003.
Satish Jayachandran - MSI Young Scholar, 2003.
William O. Bearden - Outstanding Reviewer, Journal of Consumer Research, 2002 – 2003.
Terence A. Shimp - Outstanding Reviewer, Journal of Consumer Research Editorial Review Board, 2001 – 2002.
William O. Bearden - Outstanding Reviewer, Journal of Marketing, 1999 – 2002.
Terence A. Shimp - American Academy of Advertising’s Outstanding Contributions to Advertising Research Award, 2001.
Satish Jayachandran (with P. Rajan Varadarajan and J. Chris White), Harold H. Maynard Award for the Journal of Marketing article that made the most significant contribution to marketing theory and thought, 2001.
Satish Jayachandran (with Martin S. Roth, Mourad Dakhli, and Deborah Colton), Best Paper Award, Global Marketing Track, American Marketing Association Winter Educators’ Conference, 2001.
Thomas J. Madden (with William R. Dillon, Amna Kirmani, and Soumen Mukherjee), Paul E. Green Award for the best paper in the Journal of Marketing Research for 2001.
Satish Jayachandran (with P. Rajan Varadarajan), Best Overall Conference Paper Award and Best Paper Award, Marketing Strategy Track, American Marketing Association’s Winter Educators Conference, 2000.
Courtney Worsham - Excellence in Teaching Award (Mortar Board Society), 2000.
William O. Bearden (with Jay Carlson and David Hardesty), Outstanding Paper Award, AMA Summer Educators Conference, Pricing and Promotion Track, 1999.
Terence A. Shimp - Outstanding Reviewer Award, Journal of Marketing Editorial Review Board, 1996 – 1999.
David Crockett - ACR/Sheth Foundation Award for Best Dissertation Proposal in the Area of Public Interest Research, 1998. 
Terence A. Shimp (with Brian D. Till), Best Article Award for the best article published in the Journal of Advertising, American Academy of Advertising, 1998.
Satish Jayachandran (with D.M. Kantak and C. Futrell), Best Paper Award, Sales Management and Personal Selling Track, American Marketing Association Summer Educators Conference, 1997.
Randall Rose - Exceptional Contribution Award, Journal of Public Policy & Marketing, Editorial Review Board, 1997
Terence A. Shimp (with Eva M. Hyatt and David J. Snyder), Outstanding Article Published in the Journal of Consumer Research from 1990 – 1992, Association for Consumer Research.
Terence A. Shimp - Outstanding Reviewer Award, Journal of Consumer Research, 1990.
Subhash Sharma (with Vijay Mahajan and Srinivas Durvasula), Best Article Award, Journal of Retailing, 1985.

Editorial Review Board Members

Journal of Advertising (Thomas Madden)
Journal of the Academy of Marketing Science (William Bearden)
Journal of Business Research (Thomas Madden)
Journal of Consumer Psychology (William Bearden, Terence Shimp, Ashwani Monga)
Journal of Consumer Research (William Bearden: Associate Editor 1999 – 2002,  Randall Rose, Terence Shimp)
Journal of Marketing (William Bearden, Ashwani Monga, Subhash Sharma)
Journal of Marketing Communications (Terence Shimp) 
Marketing Letters (William Bearden, Terence Shimp)
Journal of Marketing Research (William Bearden, Subhash Sharma)
Journal of Public Policy and Marketing (Randall Rose, Terence Shimp)
Journal of Retailing (William Bearden, Subhash Sharma)
Journal of World Business (Subhash Sharma)
Psychology and Marketing (Terence Shimp)