When your customers feel connected to your brand—they become passionate and loyal to your brand. That’s the magic behind a winning branding strategy—and it’s the most important differentiator you have in growing your business.
What’s the secret to building your brand? We’ll show you on May the 31st.
If you’d like to learn how to get the most from every dollar you have for promotion by creating truly engaging and motivating communication about your brand—using the same methods as the most respected brands in the market—join us for this one-day seminar. It’s a hands-on, highly interactive program to help you differentiate your brand, maximize your promotional effectiveness, and make the right choices in targeting and communication so you can achieve great business results.
You’ll learn from a panel of experts who have supercharged multiple brands. They’ll show you a best-practices approach to building your brand and crafting a powerful positioning, marketing, and communications strategy on any size budget that builds customer loyalty.
Here’s what you’ll learn:
• Deliver on your brand promise—time and again
Your Instructors:
Kellie Boyle is a Senior Product Director with GlaxoSmithKline based in Research Triangle Park, NC. Kellie is responsible for advertising directed at consumers. Kellie has been twice named one of the top 25 marketers in the pharmaceutical industry. Prior to joining GSK, Kellie worked for Bayer Consumer Care. Kellie has worked with brands such as Boniva, Lovaza, Vesicare, Avodart, Levitra, Flonase, Advair, Bayer Aspirin, Aleve, One-A-Day Vitamins, and Midol. In addition to traditional packaged goods marketing experience Kellie has also worked for an advertising agency and as a finance manager for several magazines. Kellie has an MBA from the University of South Carolina and an undergraduate degree in accounting from West Virginia University.
Laura Dartnall is a Group Account Director for Euro RSCG Tonic. Over eight years ago, Laura began her pharmaceutical experience on sanofi-aventis, helping them to claim market leadership with DTC brand Ambien. Prior to working on the Ambien brand Laura ran the Advair business for Euro. Prior to joining Euro Laura worked for Saatchi and Saatchi and McCann-Erickson, where she gained valuable experience with an array of packaged goods clients including General Mills Cereals, Procter & Gamble and Helene Curtis. Laura earned a BA in Psychology at Vassar College. She also attended the Lycee Francais de Los Angeles where she earned a French Baccalaureate.
Selling is a mix of art, science, natural ability and trained skills like negotiation. Experts estimate we negotiate 30 times a day in our everyday lives—for sales professionals it’s much more often. Whatever your current experience level in sales or sales management, you will benefit from training and practice in negotiation.
Sales Negotiation Skills for Peak Performance helps you maintain the delicate balance of negotiation with customers and navigate through to successful, ongoing and profitable "win-win" deals. Negotiation is a skill learned and improved by doing. You will sharpen your negotiation skills through case discussions, simulations and video analysis. You will also receive specific coaching via observation of your negotiations and skill measurement tools designed to give you individualized feedback.
Learn what the best sales negotiators know to achieve positive results.
• How to use the keys to successful sales negotiations: planning and preparation
In order to sell complex products or services that require long-term commitments, sales professionals must master the art of consultative selling. More than simply persuading a buyer of the benefits of their offer, consultative sales professionals must work collaboratively to create value for both the buyer and the seller.
Creating this mutual value requires the sales professional to combine the traditional skills of sales management with the skills of a world-class business consultant.
The New Tactics in Consultant-Level Sales offers an interactive mix of research-based insights, practical guidance and an opportunity to apply new hands-on tools critical for the consultative sales professional.
Everybody knows what it is; few know how to put it to work effectively. The emergence of social media such as Facebook and Twitter has created a competitive imperative to put them to work—ahead of the competition—for branding, sales, marketing and more. Social media allows firms to tap into real-time consumer knowledge and to directly and effectively communicate messages to a like-minded set of users.
Social media also allow firms to crowdsource marketing solutions from designing new products to creating campaigns. Participants will learn the current and future roles of social media in marketing.
Putting Social Media Marketing to Work in Your Business is interactive—just like social media—and uses a combination of lecture, discussion, hands-on exercises and cases to develop your insight into the role that social media plays in marketing. Bring your wireless laptops for live internet access to put your new skills into practice.
Program Fee, Cancellation and Transfer Terms:
Program Fee: The program charge includes • Tuition • Preparatory materials and class materials • Parking at the Executive Education Center • Select meals, refreshments and coffee breaks.
Cancellation Policy:
All travel arrangements and accommodations must be made by the applicant and are not included as part of the program costs.
The registration fee is fully refundable 45 days or more in advance of the program start date. Due to inherent upfront planning costs and limited opportunity to refill an individual participant’s slot, the following refund schedule will apply:
• 50% of the tuition if canceled from day 44 to day 15 prior to program start • No refund is possible if canceled within 15 days of the program start
We can accept transfers to an alternate qualifying program. All transfer notices must be received AND APPROVED at least 3 weeks (21 days) prior to the start of the program. Transfer requests received less than 3 weeks before a program start are subject to a $100 US transfer charge.
Substitute participants for registrations can be accommodated with at least one week’s (7 days) advance notice.
By submitting a registration you agree to attend the program and pay the invoice by the due date. Any payments received after the due date will incur a $50 late charge. Registrations received less than 30 days before the start date of a program are due immediately.
Contact Information: 803.777.2231 or 800.393.2362.