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Cem Bahadir

Contact Information:
Office: 803.777.6842
Fax: 803.777.6876

Assistant Professor


Cem Bahadir is an Assistant Professor of Marketing at the Darla Moore School of Business, University of South Carolina.  Cem's interests are in the area of marketing strategy - financial performance relationship, and cross-country marketing strategy.  His research is published in Journal of Marketing.  His teaching interests are marketing strategy and strategic brand management.  Cem's business experience includes supervision of quality assurance certification project for human resources functions of one of the leading diversified conglomerates in Turkey, and involvement in strategic management development projects at the corporate level.


  • Ph.D., Emory University, 2007
  • M.S., Engineering Management, Marmara University, Turkey, 2002
  • B.S., Industrial Engineering, Istanbul Technical University, Turkey, 1999