
Managers spend so much time coping with the
day-to-day operations that they can fail to grasp the larger organizational goals. This natural
tendency prevents managers from making decisions that are in the company's larger and best
interests. Managers must be able to assess how decisions and a unit's performance, fit into the
"big picture" of an organizations goals and objectives.
This program focuses on the integration and
coordination of operations, marketing, and finance that are paramount to running a business unit.
You will gain skills in understanding and anticipating future market conditions, developing
long-range strategies, and making multi-year financial projections, all of which enhance the
quality of managerial decisions.
Case studies and exercises will be used to provide
hands-on strategic thinking and analysis experience.
Competencies Addressed: