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International MBA (IMBA) Program

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Dr. Buchan

Associate Professor
International Business

International Negotiations

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Nancy Buchan is an Associate Professor in the Sonoco International Business Department at the University of South Carolina Moore School of Business.  Prior to coming to USC in 2006, she was on the faculty at the University of Wisconsin – Madison, and was a Starr Faculty Research Fellow there for her research throughout Asia.   She has taught courses in Global Marketing Strategy and Cross-Cultural Business Behavior at the undergraduate, graduate and executive levels and has led programs on building stronger cross-cultural understanding and higher levels of cooperation between international units for entities such as the World Council of Credit Unions.

Dr. Buchan’s key research interest is the building and maintenance of fairness, trust and cooperation in cross-cultural relationships.    This interest has manifested itself in three key research streams which draw theoretically and methodologically from a number of academic disciplines; psychology, economics, sociology and political science.  First she has examined in multiple countries the influence of factors such as the level of social identity and the network structure of relationships between individuals on their propensities to trust and cooperate with one another.  Second, she is currently studying in six countries the influence of political, economic, sociological and cultural globalization at the individual level on people’s decisions to trust and cooperate with others in their locality, their country and elsewhere in the world.  Third she is a co-leader of the Cultureactive research project at Duke University which seeks to design a theoretically based measurement tool of cultural patterns in communication; such a tool can then be used to study and improve interactions and negotiations between people from different countries. 

Dr. Buchan’s empirical research has appeared in such journals as the American Economic Review, American Journal of Sociology, Journal of Consumer Behavior, and the Journal of Economic Behavior and Organization.   Furthermore, she has published articles and chapters discussing the value and future potential of an interdisciplinary approach to the study of international business phenomena in the Journal of International Business Studies, and in the State of the Art in International Marketing.   She serves on the editorial board of the Journal of International Business Studies and as a reviewer for journals such as Management Science, Journal of Consumer Research, American Journal of Sociology, American Economic Review, Personality and Social Psychology Bulletin, Journal of Conflict Resolution and the Journal of Behavioral Decision Making.

Dr. Buchan received her Ph.D. at the Wharton School of Business where she jointly received a Masters of Arts in International Administration from the Lauder Institute of the University of Pennsylvania.   Her thesis won the Alden G. Clayton Award for the best dissertation proposal within the field of Marketing in 1997. She has been awarded several grants to support her research including those from the Trust Roundtable at the Russell Sage Foundation and two grants from the National Science Foundation.

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