
Dr. Jayachandran
Associate Professor
Product and Marketing Strategy |
Satish Jayachandran is an Associate Professor of Marketing at the Moore School of Business, University of South Carolina.
His research interests are in the area of marketing strategy, specifically the market responsiveness of firms. Satish’s research has been published in the Journal of Marketing and the Journal of the Academy of Marketing Science and has won the Harold H. Maynard award from the Journal of Marketing.
Satish’s business experience includes sales and channels management in the computer industry and account management in advertising. His teaching interests are marketing strategy, internet marketing, and marketing communications.
Education