Marketing Department
Stacy L. Wood's Publications
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Associate Professor
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Stacy L. Wood and James R. Bettman (2007), "Predicting Happiness: How Normative Feeling Rules Influence (and Even Reverse) Durability Bias," forthcoming at Journal of Consumer Psychology. Weathers, Daniel, Subhash Sharma, and Stacy L. Wood (2007), "Effects of Online Communication Practices on Consumer Perceptions of Performance Uncertainty for Search and Experience Goods," forthcoming at Journal of Retailing. Stacy L. Wood and C. Page Moreau (2006). "From Fear to Loathing? Emotional Responses to Innovative Products," Journal of Marketing, (July). Randall L. Rose and Stacy L. Wood (2005). "Paradox and the Consumption of Authenticity Through Reality Television" Journal of Consumer Research. Stacy L. Wood and June Cotte (2004). "Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence," Journal of Consumer Research. Stacy L. Wood and John G. Lynch, Jr. (2002). "Prior Knowledge and Complacency in New Product Learning," Journal of Consumer Research. Stacy L. Wood and Joffre Swait (2002), "Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change," Journal of Consumer Psychology. Stacy L. Wood (2001), "Remote Purchase Environments: The Influence of Return Policy Leniency on Two-State Decision Processes," Journal of Marketing Research. Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, and Stacy L. Wood (1997), "Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces," Journal of Marketing. |
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