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Marketing Department

Marketing Ph.D. Courses

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Marketing (MKTG) Courses for Ph.D. Students

• 850 -- Research Methods and Philosophies in Marketing. (3) Doctoral seminar covering research methods and philosophies that underpin knowledge generation in marketing.
• 851 -- Concepts and Theories in Consumer Research. (3) Doctoral seminar exploring concepts, theories, and research methods relevant to understanding consumer behavior.
• 852 -- Current Topics in Consumer Research. (3) (Prereq: MKTG 851) Doctoral seminar involving intensive study and critical evaluation of the consumer research literature.
• 853 -- Analytic Techniques for Marketing Decision Making. (3) Doctoral seminar investigating contemporary analytic techniques for testing marketing theories.
• 854 -- Latent Variable Estimation Techniques. (3) Doctoral seminar examining covariance structure methods for developing measures of unobservable constructs and testing structural models.
• 855 -- Empirical Testing of Theoretical Propositions in Marketing. (3) (Prereq: permission of department) A directed project for marketing Ph.D. students requiring an empirical investigation and testing of theoretical propositions.
• 856 -- Conceptualization in Marketing. (3) (Prereq: permission of department) A directed project for marketing Ph.D. students requiring literature synthesis of a selected topical area and formulation of original concepts and theoretical propositions.
• 857 -- Marketing Models. (3) (Prereq: MGSC 792) Doctoral seminar covering advances in marketing science models, including brand choice, product development, media choice, and other models.
• 858 -- Seminar in Marketing Strategy I. (3) Doctoral seminar investigating emerging paradigms and theory regarding the role of marketing within the firm and the effects of marketing mix variables on consumer behavior and firm performance.
• 859 -- Seminar in Marketing Strategy II. (3) Theoretical foundations of marketing strategy