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Marketing Department

Ph.D. in Business Administration: Marketing Emphasis


Ph.D. in Business Administration: Marketing Emphasis

The Marketing area's primary objective is to provide the doctoral student with the best training possible to maximize career opportunities in university teaching and research. The Marketing area offers intensive training in research methodology and theory applicable to scholarly marketing and buyer behavior issues.

The Marketing emphasis places heavy concentration on research methodology and critical thinking skills. The prime goal of the Marketing emphasis is to prepare students for active academic research careers.


The Marketing Department will not be admitting any students for the 2009-2010 academic year.

The following pages provide more information about the Ph.D. program with a Marketing emphasis:

Course descriptions
Marketing Ph.D. Program Handbook  
Ph.D. Admissions Process
Ph.D. Program Deadlines and Entry Dates
Graduate Assistantships and Fellowships
Costs and Expenses
Frequently Asked Questions
Ph.D. in Business Administration Overview
Policy Statement for the Ph.D. in Business Administration Program