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Marketing Department

Doctoral Student Profiles

Roland Leak

 


Marketing Department
 
E-mail contact

VITA
EDUCATION
  • Pursuing Ph.D. in Business Administration, 
    Marketing emphasis     
    entered program 2005

  • Master of Business Administration, Marketing Wake Forest University, 1998 

  • Bachelors of Science, Marketing and Management (double major)
    North Carolina A & T State University, 1996 


Academic Research Interests:
Determinants of Ethnic Salience and how these predictors affect brand/product evaluations; Effects of corporate actions on various aspects of consumer brand/product perceptions.