Marketing Department

Alokparna (Sonia) Monga  

 

Assistant Professor

Marketing Department


Contact Information
Phone: (803) 777-7305
Fax: (803) 777-6876 
alokparna.monga@moore.sc.edu

Alokparna (Sonia) Basu Monga is Assistant Professor of Marketing at the Moore School of Business, University of South Carolina.  She received her Ph.D. in marketing from the University of Minnesota in May 2004.  Sonia's research interests lie in the area of consumer behavior, broadly focusing on how consumers respond to branding activities (e.g., brand extensions, co-branding) as a function of their inherent analytic or holistic processing styles, self-construal, cultural orientation, etc.

Dr. Monga's research has appeared in or is forthcoming in the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Consumer Psychology.  She is currently on the Editorial Review Board of the Journal of Consumer Psychology.  Prior to joining USC, she taught International Marketing at the University of Texas at San Antonio.  As a Ph.D. student, she also taught Principles of Marketing at the University of Minnesota, for which she received the Lieberman award for teaching excellence.  Her teaching interests include Marketing Strategy, Principles of Marketing, International Marketing and Brand Management.

Education

• Ph.D., Business Administration (Marketing),  University of Minnesota, 2004
• Master of Business Administration, Lancaster University, Lancaster, England, 1996
• Bachelor of Pharmacy (Honors), Birla Institute of Technology & Science, Pilani, India, 1995 

Vita

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