Marketing Department
Faculty Profile
Satish Jayachandran
Associate Professor Marketing Department Contact Information Phone: (803) 777-4406 Fax: (803) 777-6876 satish@moore.sc.edu Dr. Jayachandran's Home Page |
Biography
Satish Jayachandran is Moore Research Fellow and Associate Professor of Marketing at the Moore School of Business, University of South Carolina. His research interests are in the area of marketing strategy, specifically the responsiveness of organizations to changes in the market environment. Currently, Satish is investigating research issues related to customer relationship management and how the structure of marketing channels influences brand performance. His research has been published in the Journal of Marketing, Journal of Marketing Research and the Journal of the Academy of Marketing Science. With his co-authors, Satish was a recipient of the Harold H. Maynard award for 2001 from the Journal of Marketing for the article that made the most significant contribution to marketing theory and thought. Satish was nominated a young scholar by the Marketing Science Institute in 2003 based on research productivity and managerial interest in research. He also has six years of professional experience that includes information technology marketing and advertising. At the Moore School, Satish teaches the core Marketing Management course, and Product and Brand Management, Marketing Communications, and Internet Marketing electives in the IMBA program. In addition, he teaches the Marketing Strategy seminar in the Ph.D. program and a Marketing Communications elective in the undergraduate program. He received the Alfred G. Smith Award for Outstanding Teaching from the Moore School of Business in 2005. Satish is currently serving as the Ph.D. Program Coordinator for the Marketing Department. He is a member of the editorial review board of the Journal of the Academy of Marketing Science. Education
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