Marketing Department

Subhash Sharma



Professor, Chair
Marketing Department

Contact Information
Phone: (803) 777-4912
Fax: (803) 777-6876
sharma@moore.sc.edu

Biography

Dr. Subhash Sharma is James F. Kane Professor of Marketing and Chair, Marketing Department, Moore School of Business, the University of South Carolina.  He has been with USC since 1980, and received a Ph.D. in Business Administration with a concentration in Marketing from the University of Texas at Austin, an M.S. in Industrial and Systems Engineering from San Jose State University, San Jose, California and a B.S. in Mechanical Engineering from Osmania University, India.  Professor Sharma's research interests include Marketing strategy, structural equation modeling, data mining, customer relationship management, marketing-operations interface, and global marketing strategies.

He has published numerous articles in leading academic journals such as the Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of Retailing, Journal of Operations Management, International Journal of Reserach in Marketing, and Management Science.  Professor Sharma has also authored two text books -- Applied Multivariate Techniques published by John Wiley & Sons, which has been translated into Chinese, and Scaling Procedures: Issues and Appications (co-authored) published by Sage Publications.  Professor Sharma reviews for a number of journals and currently serves on the editorial review board of the Journal of Retailing, and was on the editorial board of the Journal of Marketing Research and Journal of Marketing for over 15 years.  He is also the recipient of the Alfred G. Smith Award for Excellence in Teaching from the Moore School of Business and the University of South Carolina Educational Research Award for Professional Schools.