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Luis Federico Deza is chief operating officer of Nextel de Peru. Born and raised in Trujillo, Peru,
he had a double major of marketing and finance while earning his BS degree at Moore. As an undergraduate, he was a Marketing
Scholar and a member of the versatile Track and Cross Country Team. Deza received a Presidential Scholarship and earned his Master
of International Business Studies degree in 1990. That same year, he joined Merck Sharp & Dohme under a management development
program and became a medical sales representative in New York City, later managing the Caribbean and Western Caribbean regions.
In 1997, he started a small analog radio trunking operation that later became Nextel de Peru, the leading wireless provider for
Peru’s corporate segment with more than 650 employees. Under Deza’s leadership, Nextel Peru has been named the Best Telecom Company
in Peru for four consecutive years. In 2004, the company was chosen as the Second-Best Place to Work in Peru.