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IMBA Case Team to Compete "en francais"


The Moore School’s IMBA Case Team is preparing to compete in French at a business case competition in Montreal next January. “This will give us the opportunity to show our skills,” says Patrick DeMouy, lecturer in the management department and coach of the case team.

Moore will be the only school outside of Canada ever to have its team members present their case in French. None of the Moore team members is a native French speaker.

For the past two years, Moore’s IMBA Case Team has finished highest among all participating U.S. school at the Montreal competition, called the John Molson Case Competition at Concordia University. This year, the Moore team finished third overall among 30 schools from around the world.

“One of the greatest benefits of going to a competition like this is that our students come to realize they are receiving a world-class education at the Moore School,” says DeMouy.

In January 2006, he adds, “we want to go up there and demonstrate that even when using a foreign language, we can compete against students from anywhere in the world.”

At the competition, all teams are presented with a case that describes a business problem. The group then has three hours to analyze the problem and prepare a 25-minute presentation of how they would solve it, complete with 60 to 100 hand-written slides.

IMBA Case TeamThe Moore team will begin practicing for the competition this fall and will recruit practice “judges” from Michelin and the Columbia chapter of the Alliance Francaise.

Moore team members will include (standing from left) Andrew Gyves, Phillip Smith, Emery Daughtry, coach Pat DeMouy and (seated from left) Manuela Schwab and Miste Bentley.