FOR IMMEDIATE RELEASE
October 24, 2007
Moore School students head to Los Angeles to defend title in
global competition.
A team of University of South Carolina undergraduates from the Moore School of Business will
defend the school's No. 1 ranking in the Greater Los Angeles Chamber of Commerce Global Business
Competition Nov.1.
The annual international competition brings together undergraduates from American and foreign
universities to compete in a challenging business case study. Moore School students will analyze
and provide solutions for a real business case, which they will present to a panel of judges
comprising corporate executives and business scholars.
This is the third year that the Moore School has fielded undergraduate case competition
teams. The school has a long history of successful graduate-level case teams. Moore School lecturer
Pat DeMouy, who has overseen graduate competition for the business school for nine years, advises
the undergraduate teams.
Moore School undergraduate case teams have had recent successes in international competitions
in Thailand (Aug. 17 - 24) and Singapore (Oct. 7 - 14), where they placed second runner-up and
second overall, respectively. (
See related article
and photos.)
"Our undergraduate students' success is remarkable," said DeMouy. "Our students have earned
high marks by judges for their skills and understanding of complex business problems, and students
from other top schools consider our students as strong opponents. It is gratifying for our students
to achieve that level of recognition as we build our undergraduate team program."
In Thailand, the Moore School team finished ahead of the University of Southern California,
University of California Berkeley, the University of Texas and teams from nine other countries. In
that competition, each team presented a plan for a growth strategy in the Asian market for Body
Glove, a Thai clothing company that has rebounded from near bankruptcy after the Asian financial
crisis.
The Thailand team included Brad Hocking, a senior South Carolina Honors College student and
Gamecock baseball player from Greenville who is majoring in accounting and corporate finance; Jenna
Gonsalves, a junior honors college student from Columbia, Ind., who is majoring in global
supply-chain operations management and marketing; Dan Sizer, a senior from Somers, Conn., who is
majoring in international business and finance; and Raghav Mehra, a senior from Calcutta, India,
who is majoring in management and global supply-chain management.
The Moore School team that competed in Singapore finished behind the University of Florida.
In that competition, the business case focused on Keppel Shipping, a privately held shipping
company for the oil industry that wants to increase its operations.
For the Singapore competition, Hocking and Gonsalves joined fellow students Katie
Platzbecker, a senior from Medina, Ohio, who is majoring in international business and accounting,
and Branden Conrad, a junior from Charlotte and Gamecock basketball player who is majoring in
corporate finance and real estate.
DeMouy, who also coaches the teams, said the experience is invaluable.
"When our students compete well, it shows them the value of the education they are receiving
at the Moore School," DeMouy said. "It also prepares them for the business world. Judges in case
competition are top corporate executives who ask the tough questions. It forces students to work in
high-pressure situations with other students on problems that don't have easy answers. That
experience is invaluable."
DeMouy says undergraduate case competition is increasing the Moore School's visibility and
enhancing its reputation in higher education and the global business community.
In January, they will compete in the John Molson International Case Competition in Montreal,
and, in April, they will compete in the University of Washington's Global Business Competition.
In addition to participating in competitions, the case teams throughout the year provide
solutions to challenging business cases for South Carolina and Southeastern companies. Businesses
interested in submitting a case for study should contact DeMouy via e-mail at demouy@moore.sc.edu.
For more information:
Peggy Binette or Margaret Lamb
Phone: 803.777.5400; E-mail: peggy@gwm.sc.edu
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