Martin S. Roth



Chief Innovation and Assessment Officer

and

Professor

International Business Department

Contact Information
Phone: (803) 777-1569
Fax: (803) 777-7819
mroth@moore.sc.edu

Biography

Dr. Martin S. Roth is Chief Innovation and Assessment Officer, and Professor in the Sonoco International Business Department.  Previously he served as Executive Director of the International MBA Program.  His areas of expertise include global corporate and marketing strategy.  He teaches global marketing management, foreign market entry and growth, and strategy courses in USC’s top-ranked international graduate and undergraduate programs.  In 2004 he was awarded the Alfred G. Smith, Jr. Award as the Moore School of Business’ outstanding teacher, and an Excellence in Teaching Award from the University of South Carolina Alpha Chapter of the Mortar Board.  Prior to joining the Moore School, he held faculty positions in the Caroll School of Management at Boston College.  He has also taught at the Katz Graduate School of Business (University of Pittsburgh), the Arthur D. Little School of Management (Boston), and at universities in Austria, France, and Hong Kong.  He has led executive education programs on global strategy, scenario planning, marketing strategy, customer service, market research, and program evaluation, including custom programs for companies such as BMW, Enodis, Hillenbrand, Metso Paper, Milliken, Nissan, Owens-Illinois, Verizon, and Xerox.

Dr. Roth's research has been published in the leading marketing and management journals, including the Journal of Marketing Research, the Journal of International Business Studies, the Journal of Consumer Research, the Journal of Advertising, the Journal of Advertising Research, the Journal of World Business, Marketing Management, the Journal of Health Care Marketing, Marketing Health Services , the American Journal of Managed Care, the Journal of Public Policy and Marketing, Industrial Marketing Management, and the Journal of Professional Pricing.  He currently serves on the editorial review boards of the Journal of Advertising, the Journal of World Business, and the Journal of Public Policy and Marketing.  He has spoken on a variety of marketing and global management topics at industry and academic conferences, and for specialized trade organizations throughout the Americas and Europe.  Dr. Roth has consulted for companies ranging from multinationals to new ventures, most recently including Bank of America, Colonial Life, Holopack International, Lifeline Systems, and Verizon.  Prior to his academic career, he held a number of marketing research and retail management positions.  He received his doctorate and MBA from the Katz Graduate School of Business at the University of Pittsburgh.

Education

• Ph.D., University of Pittsburgh, 1990
  
• M.B.A., University of Pittsburgh, 1985
  
• B.A., University of Pittsburgh, 1983