São Paulo and Rio de Janeiro

Provide students with an overview on the conduct of business in Latin America, focusing particularly on the culture and historical roots of how firms do business in Brazil. The course covers the context, tools, and factual knowledge useful for understanding the cultural, historical, institutional, and competitive environment and managerial challenges of firms in the region. It also discusses several approaches to understanding Brazilian business, including social, cultural, and economic dimensions.

• This course can be applied to regional course requirements for international business majors.

Havana and Viñales

Changes in economic, political and cultural environments pose challenges and opportunities to businesses in Cuba. Analyze the precarious position of the country as it transitions to a market-based economy, and discuss cost-benefit analysis as trade fluctuates between Cuba and the U.S. This accelerated course culminates after Spring Break when students apply knowledge learned during the first half of the semester while traveling in Cuba.

• Open to all undergraduate students including freshmen.
• This course can be applied to regional course requirements for international business majors.

Florence, Modena and Milan

Learn more about how cultural tourism, destination marketing and fashion industries impact retailing during the first half of the semester. Discuss the challenges of competing in the global marketplace along with factors for developing and managing retailing. All product markets are affected by regulatory factors, resulting in evolved marketing techniques.

• This course requires successful completion of or concurrent enrollment in MKTG 350.
• This course can be applied to regional or functional course requirements for international business majors.

Barcelona and Madrid

Help students create sales and marketing plans and presentations in the global marketplace. The particular focus will be on Spain’s business and cultural nuances that lead to adaptations of global plans to the local markets. Students will learn to create persuasive sales and marketing presentations with a focus on creating value for business partners by aligning your marketing or sales proposal with their business goals.

• This course requires successful completion of or concurrent enrollment in MKTG 350.
• This course can be applied to regional or functional course requirements for international business majors.