Marketing Department

Stacy L. Wood is the Moore Research Fellow and associate professor of marketing at the Moore School of Business, University of South Carolina. Her research focuses on how consumers react and adapt to change or innovation; this applies both to individuals' processing of new product information and emotional reactions to new innovations, trends, or rituals. Current projects include investigations of medical innovations and patient learning, adoption of risky innovations, consumer response to technology innovations, expert/novice differences in new product adoption, and the neuroscience of change behavior.  Her work has appeared in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Journal of Retailing.

She was a co-recipient of the 1997 H. Paul Root Award for the article published in Journal of Marketing that "made the most significant contribution to the advancement of marketing practice" and, and in 2001, won the Moore School's Alfred G. Smith award, the school's top teaching award.  Dr. Wood was the 2007 winner of the Mungo Undergraduate Teaching Award, the university's top undergraduate teaching honor. 

Dr. Wood serves as the Director for the Center for Neuroeconomic Research.  This Web site can be visited at:  www.neuroeconomicresearch.org.

Dr. Wood is an affiliated faculty member of MIT's Convergence Culture Consortium.  This website can be visited at: www.convergenceculture.org.

Click here to view USC's Faculty Spotlight featuring Dr. Wood.  

Vita

Download Vita in PDF format

List of recently published articles